SEO Tips From Semalt On Creating A Business Blog That Will Succeed
Having a blog for your business comes with many benefits. At Semalt, we set up business blogs that are bound to succeed, and we will be revealing some of our secrets in this article. No SEO strategy is solid without a plan on how a brand can build an engaging and informative blog for its customers and potential customers. Having a blog doesn't only add more depth to a website, it also help businesses reach more people through organic search, it establishes your brand's expertise, trust, and authority.
However, many brands do not get to reap the benefits of having a blog, except they have invested the required time and resources in developing a blogging strategy that is scalable and sustainable. To attract a steady flow of traffic and compete with others in your industry, you will need to publish blog content regularly and address trends in your industry as soon as they arise. These and more are some of the secrets you will discover in this post.
While you may decide to start small, long-term planning is the only way to set up a successful blog. As we set up the foundations for blogs, we are always conscious of longevity and scalability, which we accomplish with the following tips.
Determine The Direction In Which The Blog Should Scale
Just like any other marketing campaign or project, it is critical to have clearly set out your expansion strategy before things start moving. We start off by spelling out what scaling up and scalability means to your blog and brand.
Choosing the right path of growth for your blog is an important part of the big picture you have for your blog. Your blogs aren't just content marketing projects; they have the ability to scale your brand more than you can imagine, so they should be treated just how you would treat your main website.
The company's geographic markets, languages, sales objectives, and future marketing plans should all contribute to developing a blog's blueprint. Based on these factors and the resources at your disposal, we can focus your efforts on scaling your blog in one or some of these areas:
Post volume: this is referring to the frequency and quality of posts and how they consume team time.
Depth into specific Niches or subtopics: to be recognized as an authority, your blog needs to start with one subject and then expand into other topics. This is a critical scale factor.
Count of Targeted Audiences: we identify a target demographic and create blog posts that address their interests as we move through niches and topics.
Media Type: The type of media created has an impact on the amount of time and resources needed. The resources available will determine the type of content we create—for example, video, text, animation, etc.
Geographic Target: the location of your target audience can sometimes be a factor. Your blog can start by targeting a city, state, country, or the combination of all three.
Languages: when publishing blog posts across multiple countries, you will require interpreting services. Many times, these interpreters are costly.
Identify The Smallest Addressable Market Available To You
Many businesses wouldn't enjoy the benefits of blogging because they cast their nets too wide. They do this hopping that they will reach more readers, so they end up targeting everyone. Over time, we have noticed that companies start by targeting the keywords with the highest search volume and then realize that they're too competitive and a new blog do not have good odds for ranking high.
On the other hand, we see content developers trying to create contents which are too broad in its targeted audience, which results in generic and unimaginative posts. To launch a scalable and successful blog, we start by setting attainable goals and creating high-quality content that has been targeted towards a small group of highly engaged readers. Once we have been able to convert this small group of readers into a satisfied and loyal following, then we scale up our audience reach.
Identifying the smallest addressable market derives from a theory in the book "This Is Marketing" by Seth Godin.
Content marketing and SEO tools like BuzzSumo can help us identify the ideal audience for your blog. We can then create contents that are interesting, answers their questions, and meets their needs. BuzzSumo's content discovery and content research tools also help us select keywords for which we can realistically rank, monitor the trends our target audience cares about, and explore the content gaps amount your competitors in the industry.
Choosing The Right KPIs
Once we've chosen a path on which we will build the blog and identified your blog's target audience, we need to determine an accurate way to measure the success of our blogging efforts. As explored earlier on in this list, scaling up may have a unique meaning to your blog, which may cause standard key performance indicators to be unable to provide any real performance insight.
Depending on the growth model, the pursuit and strategies of business blogs should employ informative KPIs such as:
- Ranking for relevant keywords which have high competition and search volumes.
- Ranking for relevant keywords with less competition and search volume.
- Consistently publish content.
- Maintaining a certain number of readers from your target audience.
- Earning backlinks from authoritative sites.
- Engaging your content/audience in the comments section or via social media.
- Moving traffic through several pages of your site.
- Converting visitors into customers.
Building An Internal And External Team
Supporting a blog requires a wide rank of skills. Writers, editors, SEO experts, videography, photography are some of the skills needed to run a successful blog. While at Semalt, you get experts that cover a wide range of skills needed. Depending on the size of your business, you may not have a team skilled enough to take on all aspects of creating a scalable blog. Our services make it possible for your business to have a thriving blog that rivals other influencers in your industry.
By contributing resources from internal staff members and similar, you wouldn't have to stress. We understand that you may want certain management and strategic roles kept in-house; other activities like content creation, graphics, social media management can be delegated to external SEO professionals.
Another advantage to hiring external experts is that it is more affordable and considering the benefits that come with it, it is definitely worth it as opposed to producing all your contents in the house. As independent and qualified experts, we create contents on your blogs that meet all of Google's standards for quality content. Google's algorithms prioritize pates with E-A-T, especially on posts that can influence a reader's lifestyle.
Leverage Management And Development Tools
Like any other marketing strategy, maintaining a blog is a data-driven and systemic endeavor. We analyze search and performance data to determine what and when to post each content. Project management tools are also needed to keep the development and publishing of blog posts on track.
Some of the tools for launching and scaling a blog include:
Project Management And Collaboration
It is easy to integrate blog maintenance and production into the mix of project management and collaboration systems within departments and across teams. If you don't use any project management platform, consider getting one.
When discussing enterprise blogging, scalability is what we need to create a long lasting successful blog. Having an advanced content calendar makes it easier to figure the details of individual blog posts. They also give us a more comprehensive view of the blog strategy plans for growth.
Keywords Research And Topic Ideation
Keyword research is the core of a successful blog. In order to rank on SERP or reach your target audience, you need to be present where people are looking by creating content that focuses on the questions they ask and the terms they search.
Keyword research and ideation go hand in hand. There are a host of tools that provide valuable data on keywords and topics that will rank for blog posts.
Some of the tools used for keyword research are also used to make communication organization and research easier. But we do not completely remove human effort. There is still a need for human creativity and decision-making abilities. Automating some of the publishing or content creation process doesn't only save time and cost, but it also makes consistency much easier. It is important to maintain uniformity in your blog posts, and automating part of its process will help you build a trustworthy and recognized brand among readers.
By improving the efficiency of blog maintenance and promotion, your blog has the opportunity to scale up quickly, even in situations of limited resources. Here is a list of some tasks that can be automated from the very beginning:
- Social media management
- Email marketing
Having a scalable blog benefits your entire website. It is through blogs that many businesses gain more traffic and builds their brands, attracts links, and more. Having an active and thriving large-scale blog wouldn't only bring people to your site, but it will keep them there. This increases your chances of converting clicks and readers into faithful customers.